Westland, MI, March 31, 2024– Entertainment Supply & Technologies (ES&T) is thrilled to announce the completion of the MJR Theatres Westland 16 Laser Ultra auditorium. This marks the third location for MJR’s premium experience, which features a wall-to-wall screen, Dolby ATMOS sound system, and zero-gravity heated luxury recliners. This ambitious project, driven by a love for captivating cinema experiences, proves a dedication to not just cutting-edge technology but moviegoer comfort.
A New Era of Movie Magic
The latest advancements in laser projection chosen by MJR create unparalleled brightness, color accuracy, and crystal-clear resolution on a massive, premium, large-format screen. When paired with an immersive sound system like Dolby ATMOS, movies captivate fans with every faint whisper and roaring explosion. Teams from ES&T erected the mounting frame for the vast screen and installed a new wall drapery package complete with MJR signature lighting. New flooring rounded out the finishes, creating a brand-new auditorium from top to bottom.
Luxury Meets Comfort
While the sights and sounds of Laser Ultra may be the initial draw for guests, comfort was not an afterthought. Team ES&T installed luxury recliners in every row, including two with signature VIP privacy pod recliners from partner Irwin. An original design ES&T executives developed with MJR and their long-time seating partner, the privacy loveseats feature plush cushioning, ample legroom, side tables, storage cubbies, and even coat hooks (it is Michigan, after all). It truly is a space where families and fans can sit back, relax, and escape for the length of the movie.
“Laser Ultra truly delivers the ultimate in sight, sound, and comfort, and we can’t wait for Wayne County moviegoers to experience it,” MJR Theatres VP of Operations Joel Kincaid told Box Office media. This is the third Laser Ultra auditorium ES&T completed for MJR Theatres, with the chain’s Brighton and Marketplace locations opening the premium experience in 2022 and 2023, respectively.
A Statement from Leadership
“We are incredibly proud of the transformation at MJR Theatres Westland 16,” said Scott McCallum, Senior Vice President of Technology at ES&T. “Our goal was to create an environment where technology and comfort come together to redefine the movie-going experience. With these enhancements, we’re confident that guests will walk away with memories that last far beyond the end credits.”
About Entertainment Supply & Technologies
Entertainment Supply & Technologies (ES&T) is the premier provider of cutting-edge, turnkey services for the cinema and entertainment industries. With a commitment to excellence and innovation, we specialize in creating unforgettable experiences in cinemas, theaters, and entertainment venues worldwide. Learn more about our cinema services here.